Cruising after a Covid-19 Pandemic: Factors Influencing Tourists’ Purchase Intention

The global cruise tourism industry has been significantly impacted by the COVID-19 pandemic. As a result, it is important to understand factors that affect tourists' decision purchase holidays after To accomplish this, conceptual model based on perceived value theory and incorporating concepts such as destination image, risk, intention proposed. This framework can be utilized investigate for assist in devising appropriate policies designing products. study first develop intentions outbreak.